Responsibilities

• Own the strategy, planning and performance of Paid Media across Paid Search, Display and Retargeting, with a particular focus on Google Ads, including Search, Shopping and Performance Max. Support Paid Social execution alongside the Paid Social Manager where extra hands are needed, rather than owning it.
• Manage budgets and optimise activity against revenue, ROAS, COS and customer acquisition targets.
• Identify opportunities to grow performance through new audiences, products, keywords, channels and campaign expansion.
• Lead testing across bidding, creative, audiences, ad copy, landing pages and campaign structures.
• Oversee Google Merchant Centre and product feed optimisation.
• Ensure Paid Media activity supports key trading periods, product launches and wider marketing campaigns.
• Work with Creative and Content teams to develop and test performance-led creative and messaging.

Requirements

• Proven experience in Paid Media, PPC, Performance Marketing or Search, ideally within retail or e-commerce.
• Strong hands-on experience across Google Ads, including Search, Shopping and Performance Max.
• Some hands-on Paid Social experience (campaign setup, targeting and in-platform optimisation) to support the Paid Social Manager — this isn’t the main focus of the role.
• Experience managing Display and retargeting campaigns, with a strong understanding of audience segmentation and customer journeys.
• Strong understanding of SEO, including technical, on-page and content optimisation.
• Experience managing an external SEO agency or agency relationship, with the ability to set direction and challenge performance.
• Experience managing budgets and delivering against ROAS, COS, revenue and customer acquisition targets.
• Strong analytical and Excel skills, with the ability to turn data into actionable insight.
• Experience with GA4, Google Search Console, Google Merchant Centre and relevant PPC/SEO tools.
• Excellent communication and stakeholder management skills.

Preferred

• Desirable: Experience in a high-volume e-commerce environment, CRO/A-B testing, additional Paid Media channels, customer data audiences, and an understanding of AI and generative search.