Responsibilities

• Own the optimization of paid search, social, and programmatic campaigns across Higher Education clients
• Plan, write and launch paid media campaigns that perform and provide results
• Provide a consistent output of campaign builds, analysis and innovative thinking
• Disciplined daily management of all paid media campaigns
• Track digital KPIs to measure campaign performance
• Maintain strong relationships with Google & Facebook
• Produce detailed and accurate client reports and competitor analysis
• Demonstrate understanding of clients’ accounts to identify trends or issues and raise with the wider team
• Be responsible for time keeping and ensuring in-house budgeting and time management software is updated daily
• Optimize and improve client campaigns using the agency’s technologies

Requirements

• Good technical knowledge of Paid Search & Social, at a minimum Google Ads & Facebook Ads
• Passionate about media & marketing
• Strong work ethic
• Highly analytical and data driven
• Strong excel skills
• Team player, who works well internally and across multiple teams
• Ability to analyse data and identify trends in customer behaviour

Preferred

• Experience with channels beyond Google Ads & Facebook Ads (e.g., Weibo, WeChat, Tencent)
• Ability to work on international campaigns and in new media markets
• Training provided in new areas to expand channel expertise

Benefits

• £25 monthly wellbeing allowance (e.g. gym membership)
• Matched pension
• Paid training for career accreditations
• Internal mobility options and established career paths
• Incentive schemes and company pension contributions
• Hybrid working (minimum 3 days in Bristol office)