Responsibilities

• Plan, build, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, and paid social networks.
• Daily responsibilities include conducting keyword and audience research, setting up and managing ad groups, monitoring performance metrics, and implementing data-driven improvements to maximize ROI and reduce wasted spend.
• Creating compelling ad copy and assets, collaborating with internal teams to align campaigns with broader marketing strategies, preparing performance reports, and clearly communicating insights and recommendations to clients or stakeholders.

Requirements

• Candidates should possess skills in pay-per-click management, including Google Ads, Microsoft Ads, and paid social campaign execution.
• Candidates should possess skills in analytics and optimization, including data analysis, A/B testing, conversion rate optimization, and performance reporting.
• Candidates should possess skills in digital marketing fundamentals, including understanding of SEO, remarketing, audience segmentation, and multi-channel campaign strategy.
• Candidates should possess skills in creative and communication, including ad copywriting, basic creative briefing, and clear verbal and written communication.
• Candidates should possess skills in organization and collaboration, including time management, remote work discipline, and the ability to work effectively with cross-functional teams.

Preferred

• Experience with common ad platforms (e.g., Google Ads, Meta Ads Manager) and analytics tools (e.g., Google Analytics, data visualization tools) is beneficial.
• A background in marketing, business, communications, or a related field, or equivalent practical experience in performance marketing, is preferred.
• Certification in major ad platforms (such as Google Ads or Meta Blueprint) is an advantage.