Responsibilities

• Defining and delivering organic content strategies across SEO, GEO and AEO.
• Acting as a subject matter expert, sharing best practice and insight on organic content trends and opportunities.
• Creating, optimising and scaling high-quality content across text, image and video formats.
• Ensuring content is aligned to customer intent and tailored for multilingual European audiences.
• Leveraging content generation technologies, including GenAI, to unlock new growth opportunities.
• Collaborating with stakeholders across content, merchandising, digital product, social and marketing teams to deliver integrated solutions.
• Monitoring performance and identifying opportunities through analytics platforms and reporting frameworks.
• Using data and insight to continuously improve content effectiveness, organic visibility and customer engagement.

Requirements

• Experience in organic search, SEO, GEO or AEO-focused content roles.
• Strong understanding of content optimisation principles across traditional and AI-driven search.
• Experience creating and optimising content across text, image and video formats.
• Ability to use data and analytics to evaluate performance and inform decision making.
• Experience working with multilingual content and diverse European audiences.
• Excellent communication and stakeholder management skills.
• A proactive and adaptable approach, with the ability to thrive in a fast-moving digital environment.
• Confidence building relationships and influencing stakeholders at all levels.

Preferred

• Experience within travel, leisure, e-commerce or another fast-paced customer-focused industry.
• Knowledge of CMS platforms such as Sitecore or Contentful.
• Familiarity with organic search tools such as Botify, Peec AI, SEMrush or similar platforms.
• Understanding of CRO, experimentation, data science or machine learning principles.
• Working knowledge of Python or other coding languages.
• Experience supporting or mentoring content teams.

Benefits

• Up to 20% annual bonus.
• Private Medical Insurance (PMI).
• 7% employer pension contribution.
• Excellent staff travel benefits.
• 25 days' annual leave, plus bank holidays.
• Annual credit towards an easyJet holiday.
• A wide range of flexible benefits and lifestyle extras.