Online Marketing Manager

Manchester, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own WD Accountants’ marketing engine by aligning brand, content and demand across services for business owners in accounting, tax and payroll with a clear focus on SEO/AEO, paid search, email and events.

  • Brand & Growth: Own the integrated strategy and messaging across service lines, driving consistency and demand.
  • Channel Execution: Plan SEO/AEO, Google/LinkedIn Ads and nurture campaigns to generate qualified inquiries and client growth.
  • Market Fit: Research customers, competitors and campaigns to tailor messages for diverse client sectors and orchestrate events with internal and partner teams.

Job Description

Responsibilities

  • Develop and implement WD Accountants' brand positioning and integrated marketing strategy for accounting, tax, payroll and business advisory services.
  • Plan and manage SEO, local search and Answer Engine Optimisation (AEO), ensuring the firm's website and content perform effectively on Google and AI search platforms.
  • Create clear and engaging marketing content, including tax articles, service guides, blogs, videos, infographics, newsletters and social media materials, translating complex financial topics for business owners.
  • Plan, deliver and optimise Google Ads, LinkedIn Ads and automated email campaigns to generate qualified enquiries, improve client acquisition and support business growth.
  • Conduct customer, market and competitor research; analyse campaign, website and lead data; and use the findings to tailor messages for the firm's diverse client sectors.
  • Organise webinars, exhibitions, industry events and partner campaigns, coordinating accountants, client-service teams, designers, suppliers and business partners to deliver projects on time and within budget.