Responsibilities

• To co-create with the marketing team and deliver an annual multi-channel marketing plan across all community fundraising products to specific target audiences to achieve agreed results and planned annual growth.
• To co-create and implement with the digital team a digital media plan and social media strategy to reach out and engage with our wider communities and increase our audience reach.
• Take personal responsibility for seeking innovative new ways to promote third party fundraising and communicate with supporters. Where relevant, assist with the development and creation of new products or introduce new channels to increase Guide Dogs fundraising potential
• Undertake post campaign analysis, producing wrap up reports and making recommendations for campaign improvement.
• Manage external suppliers to ensure quality work is delivered, within the defined schedule, fully compliant and at a competitive cost.
• Deliver annual growth of a supportive community of stakeholders and ensure that all our engagement creates a stronger and evidences life time value.

Requirements

• Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
• Experience in managing project spend and working with a number of different internal teams.
• Experience of working with external suppliers.
• A strong understanding of multi-channel marketing, including social media, video and online advertising.
• Excellent interpersonal skills: demonstrable ability to understand a range of audiences and develop effective plans to engage with them.
• Strategic thinker with the ability to clearly prioritise projects and actions based on needs.

Benefits

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!