Responsibilities

• Develop and implement comprehensive marketing strategies targeting Arabic-speaking audiences, ensuring alignment with overall business objectives.
• Manage digital marketing campaigns across channels such as social media, email marketing, Google Ads, and SEO optimisation.
• Create compelling copy for websites, social media posts, email campaigns, and other promotional materials in both Arabic and English.
• Oversee content management on platforms like WordPress and utilise Adobe Photoshop for visual content creation.
• Analyse campaign performance using tools such as Google Analytics and Microsoft Excel to optimise ongoing strategies.
• Coordinate with cross-functional teams on project management tasks, ensuring timely delivery of marketing initiatives.
• Conduct market research and competitor analysis to identify new opportunities for B2B and B2C marketing efforts.
• Manage social media accounts by scheduling posts, engaging with followers, and monitoring analytics to enhance engagement levels.
• Utilise leadership skills to guide junior team members and collaborate effectively with external agencies or partners.
• Maintain organised records of campaigns, budgets, and performance metrics using organisational tools like Microsoft Office suite.

Requirements

• Proven experience in marketing, SEO, Google Ads, Google Analytics, Email marketing, and social media management.
• Strong management and project management skills with the ability to handle multiple projects simultaneously.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel) alongside familiarity with WordPress and Adobe Photoshop.
• Excellent communication skills in both Arabic and English; fluency in additional languages is a plus.
• Demonstrated ability in copywriting, content creation, and digital strategy development tailored for B2B markets.
• Strong analytical skills with the capacity to interpret data insights for strategic decision-making.
• Effective time management and organisational skills to meet deadlines consistently.
• Knowledge of IT systems relevant to digital marketing tools and platforms.

Nice to have

• fluency in additional languages beyond Arabic and English