Media & Marketing Insights Analyst, GBM at TikTok | London, UK

Media & Marketing Insights Analyst, GBM

London, UK (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 3 months ago

Job Summary

Own day to day performance analysis across global and regional GBM marketing, turning data into smarter investment choices. Surface trends, build attribution foundations, and translate regional data into global planning inputs.

Growth Analytics: normalize KPIs and reporting cadences so leadership sees comparable, actionable numbers.
Measurement & Attribution: help evolve multi-channel attribution reflecting GBM’s market spread.
Planning & Priorities: ensure plans and OKRs align with what the data actually shows and where to invest next.

Job Description

Responsibilities

Own the day to day analysis of GBM's performance, across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions
Support on delivering analysis that goes beyond output metrics, connecting marketing investment and marketing activity to commercial outcomes
Support on the development of media attribution frameworks that reflect the complexity of GBM's multi-channel, multi-market activity
Surface actionable intelligence from performance data that helps GBM make better decisions about where to invest and how to prioritise
Build a working understanding of regional commercial priorities and translate regional performance data into global planning inputs
Help ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data is actually telling us, not just what was planned
Support the maintenance and governance of GBM's measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams
Partner with MarTech in maintaining dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals
Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like
Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights are flowing in the right direction at the right time

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval