Responsibilities

• Lead the growth and visibility of the Vagabond Pilates brand across all channels
• Plan and execute marketing campaigns to increase bookings, retention and brand awareness
• Maintain consistent brand messaging, tone and visual identity
• Lead paid and organic advertising initiatives
• Manage day-to-day social media activity across platforms
• Create engaging content including reels, stories, photography, video and written copy
• Plan and schedule content calendars aligned with launches, events and campaigns
• Monitor trends, engagement and audience growth opportunities
• Manage community engagement including comments, messages and online reviews
• Update and maintain the company website

Requirements

• Strong understanding of social media, digital marketing and brand building
• Demonstrable prior experience in marketing, community management or a similar role.
• Excellent written and verbal communication skills
• Confident creating engaging content across Instagram, TikTok and other digital platforms
• Strong organisational skills with the ability to manage multiple projects and deadlines
• Creative eye for aesthetics, storytelling and brand consistency
• Ability to work independently and proactively within a fast-growing business
• Strong interpersonal skills and confidence communicating with clients, partners and the wider team
• High levels of IT literacy across multiple platforms
• Commercial awareness and understanding of how marketing drives bookings and growth

Preferred

• Desirable Skills
• Photography and videography skills
• Experience with Meta Ads and paid social campaigns
• Knowledge of SEO, analytics and reporting tools
• Experience with CRM or email marketing platforms
• PR, outreach or partnership experience
• Experience supporting events, retreats or community-led brands