Responsibilities

• Build, manage and optimise paid campaigns across Meta and Google.
• Take ownership of campaign performance and client advertising budgets.
• Identify winning campaigns, audiences, creatives and offers, then scale them confidently.
• Recognise ad fatigue, declining performance and wasted spend early.
• Pause or remove poor-performing ads quickly rather than allowing unnecessary spend to continue.
• Maintain a consistent pipeline of new creative tests and replacement ads.
• Move budget towards the campaigns producing the strongest commercial return.
• Test audiences, messaging, offers, creatives, landing pages and campaign structures.
• Work closely with the creative team to develop new ads based on performance data.
• Use CRM, attribution and sales data to understand which campaigns generate valuable customers.

Requirements

• Lead Generation and CRM Knowledge: A strong understanding of lead generation and CRM management is essential.
• You should understand that a low-cost lead is not always a valuable lead. We care about what happens after someone completes a form, books a call or enters a client’s CRM.
• You’ll be expected to understand and review: Lead quality and buying intent. Cost per qualified lead. Lead-to-appointment conversion rates. Appointment attendance rates. Lead-to-customer conversion rates. Sales pipeline value. Speed and quality of lead follow-up. Where leads are being lost. How landing pages, forms and offers affect conversion. How CRM automation and nurturing can improve results. Which campaigns, channels and creatives generate actual revenue.
• You should be comfortable working with CRM systems such as HubSpot or similar platforms and using sales data to improve advertising decisions.
• You must also understand attribution software such as Hyros or similar solutions and recognise that Meta and Google do not always provide the complete picture.

Preferred

• Strong, proven experience managing Meta Ads.
• Strong, proven experience managing Google Ads.
• Experience managing and scaling significant advertising budgets.
• Experience generating leads, customers and revenue through paid media.
• Experience within fintech or another high-risk, heavily regulated industry.
• A strong understanding of advertising compliance and platform restrictions.
• Experience using CRM and sales pipeline data.
• Experience using Hyros or similar attribution software.
• Strong analytical and problem-solving skills.
• The ability to manage multiple client accounts and priorities.