Responsibilities

• Lead and develop the Account Engagement team, with responsibility for Salesforce Account Engagement and connected marketing platforms.
• Drive the rollout, optimisation and governance of marketing automation and AI capabilities across BSI.
• Explore and implement Agentic AI opportunities across areas such as content creation, lead nurturing, campaign testing, insights and reporting.
• Partner with Marketing Operations, Data & Insight and Global Key Accounts teams to improve segmentation, personalisation, attribution and campaign performance.
• Establish strong platform governance, processes and best practices while ensuring appropriate compliance and human oversight of AI.
• Manage the roadmap and backlog for marketing platform enhancements, technical support and stakeholder requests.
• Support global adoption through effective change management, training and user enablement.
• Identify opportunities to simplify and standardise marketing processes across a complex global organisation.

Requirements

• Strong experience in marketing technology, marketing automation and digital marketing, ideally within a B2B environment.
• Hands-on experience with Salesforce Account Engagement (Pardot/Lightning) and Salesforce.
• Experience using or implementing AI within marketing, with an interest in emerging Agentic AI capabilities.
• Strong knowledge of multi-channel campaigns, segmentation, personalisation, campaign measurement and Account-Based Marketing (ABM).
• Experience with CMS platforms such as Optimizely/EPiServer and workflow tools such as Workfront would be advantageous.
• Proven experience leading projects and managing stakeholders across technical and marketing teams.
• Experience working within a global, highly matrixed organisation.
• Strong analytical, communication and presentation skills, with the ability to translate technical capabilities into practical marketing solutions.
• Experience supporting change, process improvement, training and adoption of new systems or ways of working.
• A collaborative, solutions-focused approach with the ability to manage multiple priorities and deliver results.

Benefits

• flexible working hours
• ongoing training and development with the inclusion of 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.