Responsibilities

• Partner with onsite and operations teams to execute marketing programs that support occupancy and leasing goals.
• Develop marketing budgets, monitor performance and spend, and provide ongoing, data-driven marketing recommendations.
• Review lead conversion data and ROI to assess campaign effectiveness and recommend adjustments.
• Support Business Development efforts by gathering market surveys, demographics, and localized insights for pitch decks and RFPs.
• Conduct market and competitor research to inform marketing strategies.
• Provide technical support to onsite teams, including troubleshooting digital advertising and platform issues.
• Coordinate and manage the implantation of marketing platforms including SOCi, Ellis, SatisFacts, Google Business Profile, Yelp, Apartments.com, Zillow, and others.
• Support the creation of marketing assets such as lifestyle videos, virtual staging, Matterport tours, brochures, and leasing signage.
• Assist with website development and updates, including copywriting, image selection, tags, chat tools, and community specials.
• Participate in marketing, leasing, and client meetings, as well as occasional new business presentations.

Requirements

• 3+ years of marketing experience in the multifamily property management industry.
• Working knowledge of Property Management Software required: Entrata and/or AppFolio preferred.
• Experience managing marketing initiatives from planning through execution.
• Strong understanding of digital marketing, SEO, paid media, retargeting, geofencing, and ILS platforms.
• Excellent written communication skills, including copywriting and review responses.
• Highly organized, collaborative, and comfortable managing multiple deadlines.
• Proficiency in Microsoft Office, PowerPoint, and Excel.
• Willingness to travel occasionally for communities, company events, or conferences.