Marketing Specialist - Public Relations
Bradford, UK (Unknown)
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Take ownership of Morrison PR campaigns, shaping news and campaigns across product quality, value, sustainability, and customer loyalty while coordinating with internal teams, media, and agencies.
- Develop and package news stories, press materials, and imagery for campaigns
- Pitch stories to national, regional, and trade media and manage media relationships
Job Description
Responsibilities
- Customers: Work with the wider PR team to develop news and campaigns that highlight Morrisons activities in the following areas: Great shopkeeping and food making; Quality and excellence of our products; Good honest value and Loyalty; Sustainability; Manage media activity by handling editorial and product requests and addressing any potential issues promptly
- Colleagues: Work with teams from around the business to identify projects requiring PR support, devising and executing communications plans as appropriate; Play a leading role in creative meetings and brainstorms, helping to identify compelling PR opportunities for the business
- Operations: Develop news stories and imagery to support campaigns - specifically producing press releases, photography briefs and broadcast opportunities that support Morrisons communications agenda; Pitch stories successfully to national, regional and trade media while building strong relationships with journalists; Play an important role in organising PR events to support seasonal and product specific campaigns, including those for for our beers, wines and spirits range; Communicate confidently and effectively with senior members of the Morrisons team to identify and manage news stories; Demonstrate strong analytical and problem solving skills; including providing advice on how to respond to challenging issues; Manage agency relationships, collaborate with multiple agencies to complete projects and evaluate performance against plan and KPIs.
- Sales and Profit: Ensure that PR programmes are effective, efficient and delivered on budget; Provide evidence of effectiveness for reports on performance through appropriate measurement of results
Requirements
- A good understanding of the consumer media environment and individual journalist output
- An interest in the news and experience of pitching news-related stories to the media
- The ability to generate original PR ideas for evaluation
- Strong written and oral communications skills, with a ‘right first time’ approach
- An ability to craft well-judged, convincing messages for key campaigns
- Three or more years’ recent experience working in a communications PR, either agency or in-house
Benefits
- 15% discount in store from the day you join us
- Additional 10% discount card for a friend or family member
- Annual bonus scheme
- Career progression and development opportunities
- Generous holiday entitlement
- Market leading pension scheme and life assurance
- Healthcare benefits including Aviva Digital GP
- ‘MyPerks’ giving you discount with over 850 retailers
- Free parking onsite
- Enhanced Family, Maternity and Paternity Leave
Wm Morrisons Supermarkets
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
