Responsibilities

• Lead performance driven marketing planning and delivery across paid, owned and CRM channels, optimising customer acquisition/retention and revenue growth.
• Work with Commercial and Product teams to prioritise marketing opportunities, unlock incremental growth and deliver against trading objectives.
• Own and report on marketing performance, using data, testing and optimisation to improve conversion, efficiency and return on marketing investment.
• Lead and develop a high-performing team, creating a culture of collaboration, innovation and accountability.
• Driving forward fundamental personalisation capabilities within IMS, to improve audience targeting and enable seamless customers journeys in future.
• Developing a process for integrating Gift Card products into Tesco’s Adobe platform in order to unlock personalisation and targeting opportunities.
• Identify and deliver tactical personalisation opportunities across CRM, retargeting, paid media and onsite channels.

Requirements

• Experience leading performance marketing, customer growth or acquisition strategies that deliver measurable commercial outcomes.
• Strong track record of using channel performance data and insight to optimise investment and drive growth.
• Experience developing and delivering integrated campaigns across paid, owned and CRM channels.
• Ability to measure channel contribution, identify opportunities and make recommendations to improve efficiency and ROI.
• Strong stakeholder management and influencing skills across Commercial, Product, Data and Marketing teams.
• Experience leading, coaching and developing high performing teams.

Preferred

• Experience in retail, financial services or partnership-led businesses.
• Experience in personalisation, CRM or customer growth programmes.
• Knowledge of customer data platforms, audience targeting and marketing technology.
• Experience working with loyalty, Clubcard or data-driven customer engagement strategies.

Benefits

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.