Responsibilities

• Lead the development and execution of the Pharmacy and Optical marketing calendar, aligned to commercial and customer objectives.
• Deliver end-to-end campaigns: flu, allergy, new launches, range change, and customer events.
• Work cross-functionally with category, commercial, digital, and media teams to ensure impact across all channels.
• Own POS execution plans across all stores and formats in partnership with the POS Business Partner.
• Support paid media planning with the GHS and external agencies, ensuring Healthcare receives appropriate weighting and ROI tracking.
• Lead the creative, comms, and brief-writing process to ensure messaging is insight-led and customer-focused.
• Work with Digital & Online Doctor teams to ensure content on Asda.com and AOD is compliant, commercial, and up to date.
• Develop and deliver a social media strategy to increase reach and relevance, including seasonal content, colleague features, and service promotion.
• Explore how to activate Pharmacy and Optical through Asda’s corporate, PR, and influencer channels.
• Liaise with the Asda PR team to drive awareness of Healthcare innovations, achievements, and community impact.

Requirements

• Hours Per Week: 37.5
• Employment Type: Full time
• Contract Type: Permanent
• Knowledge of marketing calendar development and end-to-end campaigns
• Ability to work across multiple channels (in-store, online, POS, social, media)
• Experience with POS planning and ROI tracking
• Experience with creative, comms, and brief-writing processes
• Experience with content compliance for Asda.com and AOD
• Experience managing marketing budgets with finance collaboration
• Ability to build and manage activity plans across customer touchpoints

Nice to have

• Experience leading cross-functional marketing campaigns
• Budget management experience
• Experience in Healthcare/Pharmacy/Optical sectors
• Digital & social media strategy experience
• PR, Campaign visibility, and local toolkit development experience

Benefits

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments
• Hybrid working
• Save money on everyday spends
• Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
• Life assurance