Marketing Executive - International Markets
London, UK (Remote)
$38K/yr - $45K/yr (Est.)PermanentMid level2+ years exp.
8 hrs ago
Marketing Project Coordinator
Leeds, UK (On-site)
Salary Not AvailableMid LevelPermanent
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end Pharmacy and Optical marketing across all touchpoints, balancing trade, comms, and digital to drive ROI with a governance rhythm and cross-functional activation.
- Campaign ownership across channels from calendar to learning, with ROI tracking.
- Cross-functional activation with category, digital, media and PR to maximize impact.
- Budget governance and sign-off discipline with timely delivery.
Job Description
Responsibilities
- Lead the development and execution of the Pharmacy and Optical marketing calendar, aligned to commercial and customer objectives.
- Deliver end-to-end campaigns: flu, allergy, new launches, range change, and customer events.
- Work cross-functionally with category, commercial, digital, and media teams to ensure impact across all channels.
- Own POS execution plans across all stores and formats in partnership with the POS Business Partner.
- Support paid media planning with the GHS and external agencies, ensuring Healthcare receives appropriate weighting and ROI tracking.
- Lead the creative, comms, and brief-writing process to ensure messaging is insight-led and customer-focused.
- Work with Digital & Online Doctor teams to ensure content on Asda.com and AOD is compliant, commercial, and up to date.
- Develop and deliver a social media strategy to increase reach and relevance, including seasonal content, colleague features, and service promotion.
- Explore how to activate Pharmacy and Optical through Asda’s corporate, PR, and influencer channels.
- Liaise with the Asda PR team to drive awareness of Healthcare innovations, achievements, and community impact.
Requirements
- Hours Per Week: 37.5
- Employment Type: Full time
- Contract Type: Permanent
- Knowledge of marketing calendar development and end-to-end campaigns
- Ability to work across multiple channels (in-store, online, POS, social, media)
- Experience with POS planning and ROI tracking
- Experience with creative, comms, and brief-writing processes
- Experience with content compliance for Asda.com and AOD
- Experience managing marketing budgets with finance collaboration
- Ability to build and manage activity plans across customer touchpoints
Nice to have
- Experience leading cross-functional marketing campaigns
- Budget management experience
- Experience in Healthcare/Pharmacy/Optical sectors
- Digital & social media strategy experience
- PR, Campaign visibility, and local toolkit development experience
Benefits
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments
- Hybrid working
- Save money on everyday spends
- Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
- Life assurance
Asda
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see. In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online. For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
