Marketing Professional at Mettler-Toledo | Leicester, UK

Marketing Professional

Leicester, UK

Salary Not AvailableMid Level

Posted 3 months ago

Own the field level campaign engine with cross- lead and budget governance, driving multi-channel programs and sales collaboration in a B2B context.

Campaign Management: end-to-end multi-channel campaigns across telemarketing, webinars, mailers, and events with results tracking.
Digital & Content: lead email, web, keyword reviews, and SEM for lead growth plus Canva assets and weekly SharePoint updates.
Cross-Lead & Stakeholders: align with sales/service on a cross-leads program and run regular performance reviews with the Business Area Manager.

Campaign Management: own end-to-end multi-channel programs (telemarketing, webinars, mailers, events) for designated divisions and track results.
Digital Optimization: drive lead growth through targeted email campaigns, web pages, keyword reviews, and SEM improvements.
Cross-Lead Integration: support cross-leads initiatives with sales/service and review performance regularly with the Business Area Manager, plus lead stakeholder updates.
Commercial Discipline: oversee campaign budgets to stay on plan and prepare monthly impact reports.
Content & Assets: produce localized Canva materials aligned with brand guidelines and publish weekly SharePoint updates.
Stakeholder Alignment: coordinate and lead regular update meetings with key stakeholders to maintain alignment on active campaigns.