Responsibilities

• Working with the Head of Planning, Campaigns & Events, review and improve the marketing planning processes and planning requirements
• Support the development and delivery of annual and campaign marketing plans to align activity with student recruitment and faculty marketing plans
• Collaborating with key contacts (Marketing colleagues, UK Recruitment teams, Newcastle Global, and the Faculty Student Recruitment Marketing teams) to inform those plans
• Responsible for the management of UK/EU/International student recruitment propositions development and messaging requirements
• Prepare and manage campaign briefs for the marketing delivery teams to inform the delivery of campaigns with clear targeting, messaging and performance guidelines and facilitate team meetings with channel delivery teams to review campaign
• Provide expert market intelligence using KPI and performance monitoring reporting information to monitor the effectiveness of plans and campaign delivery, embedding learnings for future campaign effectiveness
• Collect and use data to inform new campaigns and evaluate existing activity, working closely with channel delivery colleagues
• Analyse and interpret market research and market intelligence data and reports to extract messaging and insight to inform the development of plans and campaigns
• Work with content delivery team to assist with the multi-channel authoring and editing of content where required, including copy for campaigns aligning with programme and campaign plans, proposition and messaging requirements
• Work closely with the Marketing Events Managers to ensure seamless integration between campaigns and events, delivering a consistent and connected student recruitment journey

Requirements

• Experience across all marketing channels required to deliver campaigns successfully, including organic social, email, website, SEO, paid social and search
• Outstanding communication and presentation skills, both oral and written
• Excellent multi-channel copywriting skills, with an ability to write clearly and accurately in a range of styles appropriate to target audiences
• Proof-reading skills and exceptional attention to detail
• Able to communicate effectively with a range of stakeholders
• Excellent project management skills: to manage campaign delivery through channel delivery teams to meet deadlines for multiple projects and ensure ROI on marketing campaigns
• Initiative and a creative approach to problem solving and strategic development
• Analytical and evaluative skills
• Good numerical skills: using data to target selected groups, as well as analyse the success or otherwise of campaigns
• Excellent interpersonal and teamwork skills

Benefits

• Generous holiday package; plus the opportunity to buy more
• Great pension schemes
• Health and wellbeing initiatives to support you.