Responsibilities

• Develop and implement digital marketing campaigns for overseas study tours, academic visits and international learning programmes.
• Create audience-appropriate content for the Company’s website, social media channels, email campaigns and other digital platforms.
• Manage marketing calendars and coordinate the production of promotional materials, presentations and partner-facing content.
• Monitor campaign performance, website traffic and audience engagement, and prepare regular reports and recommendations for the Director.
• Conduct market and competitor research to identify customer trends and growth opportunities, particularly across Asia-Pacific markets.
• Adapt campaign messaging and channel selection to reflect regional digital-platform usage, communication practices and consumer behaviour.
• Liaise with universities, educational institutions, education agencies, suppliers and other international partners regarding marketing activities and programme information.
• Coordinate marketing activities with programme schedules to ensure that promotional information and delivery arrangements remain accurate and up to date.
• Prepare proposals, campaign summaries, partner communications and commercial reports for internal and external use.
• Maintain organised records of campaigns and partner engagement, and support responses to programme-related enquiries arising from marketing activities.

Requirements

• A degree or equivalent professional experience in marketing, communications, business, international education, travel or a related field.
• Relevant practical experience in digital marketing, campaign delivery, content development or international market engagement.
• Experience using digital marketing tools and interpreting campaign, audience or customer engagement data.
• Strong written and verbal communication skills, with the ability to prepare clear marketing content, reports, proposals and partner communications.
• Strong organisational skills and the ability to manage multiple campaigns, deadlines and stakeholder communications simultaneously.
• Ability to work independently within a small team and collaborate effectively with international partners and service providers.
• Fluency in written and spoken English.

Preferred

• Experience in international education, education travel, study tours or a related service sector.
• Practical knowledge of Asia-Pacific markets, including relevant digital platforms, consumer behaviour or partner-engagement practices.
• Experience working with universities, education agencies, international suppliers or other cross-border partners.
• Experience coordinating marketing activities alongside international programme or project delivery.
• Proficiency in an additional language used in the Company’s target markets.

Benefits

• Permanent, full-time position with opportunities for long-term career development as the Company grows.
• Opportunity to take ownership of international marketing campaigns and programme coordination activities.
• Practical exposure to Asia-Pacific markets and international education travel projects.
• Opportunity to work directly with universities, educational institutions, education agencies and international partners.
• Collaborative working environment within a growing international business.
• Job Type: Full-time
• Work Location: In person