Responsibilities

• As the Marketing Officer (Performance & Affiliate Marketing), you will support the Marketing Manager (Performance & Affiliate Marketing) to deliver advertising – Paid Search, Paid Social, Video, Audio, Display, Out-of-Home - and third-party affiliate marketing campaigns that generate leads and applications aligned to Imperial Business School’s targets of attracting high-calibre students from around the world.
• You will create and implement marketing campaigns for the Business School’s brand and degree programmes (MBA, MSc and PhD), and report on their success.
• You will work closely with a media agency to deliver campaigns that deliver audience growth in target regions and convert prospective students to applicants and enrolments.
• Working across paid media and third-party media partners, including higher education publishers, the leads you generate will feed directly into our CRM (HubSpot), and you will retarget existing contacts with aspirational media campaigns.
• You will be in regular contact with our media agency and support the Marketing Manager to manage this relationship.
• You will be using insights from your own evaluations of campaigns to implement improvements for future campaign performance.

Requirements

• A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s).
• Experience in planning, implementing and analysing performance marketing campaigns.
• Significant experience in coordinating paid social media campaigns.
• Experience in working with third-party and affiliate marketing campaigns to promote a brand or product.
• Experience in strategic media planning including developing briefs and audience targeting.
• Experience of using Google Analytics (GA4) and providing reports on marketing performance using a range of marketing analytics tools.
• Experience of writing copy for multiple audiences and mediums.
• Experience of prioritising tasks and managing a busy workload successfully to ensure that deadlines and targets are met.
• Comprehensive understanding of the digital marketing landscape, performance marketing tactics, and metrics.
• Excellent written communication skills including writing and editing for the web, email marketing and social media

Benefits

• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 41 days' annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing .