Responsibilities

• To comply with all job role rules and demands when representing LBA.
• To develop and manage marketing plans for all media channels.
• To ensure that all marketing strategies are aligned with LBAs objectives.
• To edit & create content in order to promote the LBA.
• Create content to post on LBA’s social media accounts.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Approves and oversees the creative development of promotional materials, website content, advertisement, and other marketing-related projects.
• To produce creative content, including videos and blog posts.
• To write and proofread any marketing content.
• To effectively manage social media channels (e.g., Twitter, Facebook and LinkedIn) to enhance audience engagement.

Requirements

• Knowledge:
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends).
• Proficiency with online marketing and social media strategy.
• Bachelor’s Degree in marketing, business, or related field (desirable but not essential).
• In-depth knowledge of best practices in online marketing and measurement.
• A willingness to remain abreast of the latest trends, best practices, and ethics.
• Skills:
• Demonstrates excellent social media, writing and presentation skills.
• Competence to build and effectively manage interpersonal relationships at all levels of the company.
• Significant communication (verbal, written, listening) skills.