Marketing Officer (Future Students)

Manchester, UK (Unknown)

£36K/yr – £40K/yrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own and optimise university level marketing campaigns that recruit, engage and convert for your subject area, while aligning plans with University and Faculty priorities and leading cross functional projects and content across paid, search and social channels.

  • Campaign ownership across recruitment, engagement and conversion with ROI focus
  • Content and digital execution: create materials and drive SEO, PPC, social and email programs with data driven optimization
  • Stakeholder leadership: partner with academic and professional services teams and manage a Marketing Assistant

Job Description

Responsibilities

  • Deliver and optimise integrated marketing campaigns that support recruitment, engagement and conversion across your subject portfolio
  • Develop and implement marketing plans and strategies, ensuring activity aligns with University objectives and Faculty priorities
  • Lead key marketing projects and campaigns, managing timelines, stakeholders and delivery to achieve measurable outcomes
  • Create and oversee high-quality content and marketing materials, ensuring consistency with brand, audience needs and market insight
  • Drive digital activity across channels including paid media, search, web and social, using performance data to continually improve results
  • Work collaboratively with academic and professional services colleagues, acting as a trusted marketing partner for your subject areas
  • Analyse campaign performance and market insight, providing recommendations to enhance future activity and maximise return on investment
  • Line manage and support the development of a Marketing Assistant

Requirements

  • Strong marketing expertise across integrated campaigns, digital channels (SEO, PPC, social, email), and content production
  • Proven ability to plan, manage and deliver complex marketing projects, working to deadlines and strategic objectives
  • Excellent communication and storytelling skills, able to create engaging content and present insights to varied audiences
  • Effective stakeholder management and collaboration, building strong relationships across teams and functions
  • Data-driven approach with the ability to analyse performance, generate insights, and optimise marketing activity
  • Highly organised and detail-oriented, demonstrating initiative, sound judgement, and the ability to manage multiple priorities independently

Benefits

  • 25 days leave + Christmas closure + Bank holidays (Extra 5 days after 5 years of service)
  • Travel loan
  • Wellbeing platform
  • Life insurance
  • Access to Campus Facilities
  • Enhanced parental leave
  • High-quality guaranteed pension

Marketing Team

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