Marketing Managers – Food Drink & Hospitality Week at Montgomery Group | London, UK

Marketing Managers – Food Drink & Hospitality Week

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Own end-to-end event marketing for visitor and exhibitor acquisition, driving integrated campaigns across paid, digital, and content, while leading a small team and using data to optimize every stage of the funnel.

Own campaign design, measurement, and optimization across digital, social, PPC/SEO, and partnerships to hit attendance and lead targets.
Collaborate with sales and event managers to maximise exhibitor recruitment, lead gen, and on-site contributions through data-informed decisions.
Lead execution quality, track performance, and mentor junior marketers to improve delivery and skills.

Job Description

Responsibilities

Plan, coordinate, implement & monitor marketing communication activities to ensure deadlines are met within budget and in-line with the event marketing goals.
Achieve visitor acquisition targets for the event and brand.
Work closely with the digital agency to maximise customer acquisition and lead generation through paid search, display and paid social campaigns.
Manage and support junior members of the marketing team, helping develop skills, confidence and campaign delivery.
Be responsible for evaluating campaigns and making future recommendations.
Support website tracking to improve reporting and analysis abilities.
Manage and optimise website content and user journeys to support visitor acquisition and conversion.
Act as brand champion, ensuring adoption of best practice.
Track industry and marketing developments, reporting findings to all stakeholders.
Track and report regularly on campaign performance across digital, social, PPC/SEO, partnerships and visitor acquisition activity, identifying successes and opportunities for improvement.

Requirements

Previous B2B exhibition or event marketing experience is essential.
A strong understanding of digital systems, best practices, and measurement tools.
Comprehensive knowledge of how to use and write copy for digital platforms.
Good experience of using digital platforms to build emails, website pages etc.
Ability to deliver quality work in a fast paced, high-volume, deadline driven environment.
Capable of managing a full campaign from start to finish.
Confident in managing multiple projects under tight deadlines and accommodating rapid changes.
Ability to multitask numerous projects throughout the event cycle.
A team player that is happy to collaborate on projects with others.
Great time management and organisational skills.

Benefits

Charity volunteering days
Company away days
Corporate gym membership
Cycle to work scheme
Dog-friendly office
Flexible working hours
Fundraising matching scheme
Hybrid working
Increased maternity & paternity benefits
Lunchtime speaker programme

Montgomery Group

“To serve our world, nurturing relationships and developing opportunities”We are Montgomery Group. A global events company with over a century of expertise in delivering market-leading events in a whole host of industries, from food to art to humanitarian aid (and everything in between!). We believe in the importance of creating opportunities for both our staff and our partners to thrive and we want to have fun whilst doing it.We innovate. We nurture. We thrive.At Montgomery Group our world is the sectors we work in, the stakeholders we partner with and our dedicated teams who have been delivering first-class events for over a century. Our world is about developing opportunities and nurturing relationships.Montgomery Group is a global events company.

Founded in 1999

London, England, GBR

258 employees (39 in marketing)

www.montgomerygroup.com