Responsibilities

• Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support
• Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans
• Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources
• Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates
• Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs , Wiley Digital Archives, Cochrane Library)
• Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion
• Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion)
• Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers
• Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process
• Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region

Requirements

• 6–8 years of experience in B2B marketing, with a strong preference for field marketing, account-based marketing, or demand generation roles
• Demonstrated experience partnering directly with sales teams to support pipeline growth, customer retention, and account expansion
• Experience working across multiple regions and adapting content and campaigns for local markets, ideally within Americas and EMEA
• Proficiency with Salesforce (reporting, campaign management, data hygiene) and marketing automation platforms
• Strong project management skills with the ability to manage multiple concurrent campaigns, stakeholders, and deadlines in a matrixed organization
• Excellent written and verbal communication skills with the ability to translate complex product value propositions into clear, compelling customer-facing content
• Bachelor’s degree in marketing, business, communications, or a related field

Preferred

• Experience in scholarly publishing, academic libraries, healthcare information, or adjacent B2B subscription/SaaS industries
• Familiarity with the academic library buying cycle, consortium-based purchasing, and institutional procurement processes
• Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise marketing automation platforms
• Experience marketing to institutional buyers
• Understanding of open access publishing models and transformative agreements is a plus

Benefits

• The opportunity to shape marketing strategy for a high-volume, strategically important account segment within one of the world’s leading research publishers
• A collaborative, globally distributed team that values strategic thinking and measurable impact
• Competitive compensation and benefits package
• Professional development opportunities within a company deeply embedded in the global research and education ecosystem
• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package