Responsibilities

• Campaign Management: Lead the end-to-end strategy, execution, and optimisation of multi-channel marketing campaigns (email, social, web, and events) to accelerate subscriber acquisition and maximise member retention.
• Revenue & Growth: Drive commercial objectives by developing high-performing lead generation pipelines for the sales team and implementing optimised direct-to-consumer conversion tactics.
• Content & Audience Strategy: Partner strategically with editorial and product teams to oversee the promotion and distribution of high-value content, clinical tools, and learning modules across healthcare and non-healthcare audiences.
• Data & Analytics: Take full ownership of campaign KPIs; analyse complex performance data to optimise ROI, uncover actionable insights, and deliver strategic reporting to senior leadership.
• Brand Stewardship: Champion brand integrity across the entire portfolio, ensuring all market-facing communications maintain the highest standards of professional accuracy, regulatory compliance, and consistent messaging.
• Stakeholder Leadership: Serve as a key cross-functional partner, collaborating with Sales, Editorial, and Product teams to align marketing initiatives with overarching business goals.