Responsibilities

• Own SmartPA’s brand voice and ensure consistency across all channels and touchpoints
• Develop and maintain clear messaging tailored to our different client personas, from the time-pressed SMB founder to the procurement lead at a global enterprise
• Act as the internal guardian of how SmartPA presents itself, reviewing all external-facing content before publication
• Own the content calendar and set the strategic direction for what we publish and why
• Brief our freelance content writer with clear, well-researched briefs that reflect our audience, tone and commercial goals
• Review, edit and approve all content output, ensuring it speaks authentically to each client segment
• Identify content gaps and commission new formats including case studies, thought leadership, email sequences, landing pages, videos
• Ensure we are presenting ourselves in the right way across all channels and formats
• Design and execute multi-channel lead generation campaigns targeting both SMB and corporate prospects
• Plan and manage paid social and search activity, either directly or by briefing specialist resource

Requirements

• - 3–5 years’ experience in a B2B marketing role, ideally within professional services, SaaS or a similarly client-focused sector
• - Proven experience managing HubSpot, including building workflows, segmenting lists and reporting on pipeline activity
• - Strong understanding of content marketing strategy and the ability to brief and manage external creative resource effectively
• - Experience running lead generation campaigns across digital channels including LinkedIn, email and paid search
• - Excellent written communication skills — you can write clearly and compellingly yourself, and you know how to improve someone else’s work
• - Commercially minded; you understand that marketing exists to drive revenue, not just awareness

Preferred

• - Experience marketing to both SMB and mid-market or enterprise audiences
• - Familiarity with SEO and GEO principles and optimisation
• - Experience working with or managing a freelance creative or content resource
• - Exposure to the virtual services, PA/EA, or business outsourcing sector

Benefits

• - A genuine seat at the table in a commercially ambitious, growing business
• - Direct access and visibility with the CCO and other board members — your work will be seen and valued
• - The autonomy to build and own a marketing function rather than execute someone else’s plan
• - A collaborative, small-team environment where you’re trusted to get on with it
• - Remote working with the opportunity to travel to our Edinburgh City Centre office for meetings and team collaboration
• - Competitive salary commensurate with experience