Marketing Manager, Secondary at HarperCollins Publishers UK | London, UK | £36K/yr – £45K/yr

HarperCollins Publishers UK

Marketing Manager, Secondary

London, UK (On-site)

£36K/yr – £45K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and coordinate education publishing marketing across digital campaigns, events, and author partnerships to drive reach and sales.

Lead multi-channel campaigns (web, email, social) with tight budgets and schedules.
Plan and manage events, exhibitions, and partner outreach to maximize audience reach.
Collaborate with authors and editors to optimise resources and grow sales.

Job Description

Responsibilities

Develop, write and implement marketing plans for product areas as directed on time and to budget
Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design
Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails
Utilise all digital platforms and channels including YouTube and Amazon to produce innovative campaigns that set us apart from the competition
Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget
Measure and report upon campaign performance
Support the sales team with ongoing lead generation, effective materials and sales initiatives as required
Management of designated areas of the marketing budget
Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division
Line management and supervision of team members as agreed with the Schools Marketing Director
Actively research and look for marketing opportunities to maximise reach and drive sales of resources
Work with authors to help maximise sales and to support our aim to provide excellent author care
Present campaigns to the sales team and wider business as needed
Lead on additional projects as needed and agreed with the Schools Marketing Director
Work with editorial colleagues to shape acquisitions and resource development

Requirements

An interest in education publishing and marketing
Proven success in using a range of digital marketing channels successfully
Experience of design systems preferable – e.g. Canva/Photoshop/Adobe
Strong organisation skills and ability to prioritise workload and juggle tasks
A clear, accurate writing style and the ability to produce fluent and persuasive copy
Able to use initiative to develop new ideas and solve problems
A proactive and can-do attitude, with the ability to remain calm under pressure
A team player with excellent communication and people skills
Excellent attention to detail

HarperCollins Publishers UK

A history stretching back over 200 years, HarperCollins is the second largest consumer book publisher in the world. Here at HarperCollins UK, we publish around 1,500 books a year for readers of all ages and interests.Our bestsellers include Bernard Cornwell, Adele Parks, Jonathan Franzen, David Walliams, and Chimamanda Ngozi Adichie. Memoirs of British prime ministers. Hilary Mantel’s Wolf Hall trilogy. George R. R. Martin’s A Song of Ice and Fire series. And legendary titles by legacy authors J.R.R. Tolkien, Agatha Christie and C.S. Lewis.We’re home to the most iconic bears, Paddington, Rupert and Winnie-the-Pooh, and Judith Kerr, Rob Biddulph and Michael Morpurgo, Mr Men & Little Miss, Thomas & Friends and Minecraft for our younger readers.As the only UK publisher to release audio versions of all our new fiction, narrative non-fiction and children’s books at the same time as their print publication, we publish 700 audio books every year. In a unique partnership with the Royal National Institute for the Blind, our complete catalogue is free for their members.Collins Learning, our education division is a pioneer in reference publishing. We develop market-leading dictionaries, atlases and bibles. And our state-of-the-art online learning platforms supplement our award-winning books for primary and secondary school students.Brothers James and John Harper founded J. and J. Harper in 1817. By 1825, their small printing shop had become the biggest publisher in New York City. As Harper & Row in 1987, it was acquired by News Corporation. In 1990, we became HarperCollins after acquiring William Collins & Sons, founded in Glasgow in 1819.We have offices in London, Honley, Manchester, Glasgow and Dublin. In London, we’re in The News Building with News UK companies. Keeping our historic connection to Glasgow, we’re also based in the Robroyston district where each week, our distribution centre sends 3 million books around the world.

London, England, GBR

325 employees (184 in marketing)

corporate.harpercollins.co.uk