Responsibilities

• Develop, implement, and evaluate integrated marketing campaigns to support organisational objectives.
• Lead brand strategy, ensuring consistency across all platforms, materials, and communications.
• Conduct market research and competitor analysis to identify trends and opportunities specifically linked to the marine tourism sector and visitor attractions.
• Manage the production of marketing materials (digital, print, events, campaigns).
• Provide dedicated marketing leadership, strengthen commercial and destination growth activity, improve accountability for campaign performance.
• Successfully plan and deliver multi-channel campaigns promoting and celebrating the Scottish Canals brand.
• Devise and deliver multi-year marketing plans to bolster marine tourism (boat transit licence sales).
• Lead on market research and the development of a marketing plan to support Scottish Canals’ ambitions to re-imagine the iconic Falkirk Wheel offering, delivering a new immersive visitor experience.

Requirements

• Degree in Marketing, Communications, Public Relations, or a related field.
• Full Driving Licence.
• Proven ability to design and deliver successful marketing and communication campaigns.
• Excellent stakeholder engagement and relationship management skills.
• Creative with a results-driven mindset.
• Strong interpersonal and leadership skills.
• Strategic thinking and problem-solving capability.
• Strong writing, editing, and storytelling skills with keen attention to detail.
• Proficiency in digital marketing tools, analytics, and content management systems.
• Ability to manage multiple projects and deadlines.

Benefits

• Scottish Canals offer a generous annual leave entitlement of 224 hours, plus 6 public holidays , along with enhanced sick pay , discounted shopping vouchers , health cash plan and a contributory pension scheme with up to 10% employer contribution.