Responsibilities

• Build and own the marketing plan, calendar and budget for both brands, tied to sales targets and the rhythm of the studio year
• Set targets for leads, demos and trials, track them monthly and change tack when the numbers tell you to
• Turn new features into launches, from getting the demo off the devs to recording the video, writing the announcement and running the campaign
• Write content and case studies that studio owners actually want to read, and go and find the customers with the best stories
• Run our email marketing and social channels (Facebook, Instagram, LinkedIn and Google Business Profile), and keep the website converting
• Lead the State of the Dance Nation survey with our CEO, from designing it to turning the results into something the industry talks about
• Find and manage partnerships, plan webinars and line up speakers, and run our events and sponsorship calendar, flyers and all
• Work with our PPC specialist on paid campaigns and look after SEO
• Keep the demo decks and demo accounts looking sharp so the sales team always have the best story to tell

Requirements

• 5+ years in B2B marketing, including 2+ years leading marketing for a software or subscription business
• A properly hands-on track record across content, email, social, webinars, events and launches, with campaigns you built yourself and results you can point to
• A strong writer who's just as comfortable with a punchy launch email as a long-form guide or a customer story
• Commercially minded and results-driven. You set targets, watch the numbers and aren't precious about changing course
• Happy on camera and in front of a live audience for demos and webinars
• Comfortable with the usual tools: HubSpot or a similar CRM, email platforms, a CMS, social scheduling, basic video editing and analytics
• Organised and self-starting, because you'll be juggling two brands with their own seasonal peaks
• Bonus points if you've marketed to small business owners in dance, education, fitness or leisure, done product marketing before, or have a connection to the performing arts yourself

Preferred

• Bonus points if you've marketed to small business owners in dance, education, fitness or leisure
• done product marketing before, or have a connection to the performing arts yourself

Benefits

• Casual dress
• Company pension
• Flexible schedule
• Free parking
• On-site parking
• Work from home