Responsibilities

• Overseeing our website, social media channels and email marketing, prioritising activity based on impact
• Working closely with divisional leads to understand customer needs across the group
• Developing case studies, sales materials and marketing material to support the wider team in winning new business
• Monitoring performance across marketing activity and adjusting focus accordingly, based on results
• Managing the marketing budget effectively, with a clear focus on return on investment
• Managing and liaising with our external marketing agencies and contractors, ensuring work delivered aligns with our objectives and standards

Requirements

• Several years' experience in a marketing role, ideally within a B2B environment, experience in trade, services, or engineering sectors would be particularly relevant
• Strong writing skills, with the ability to produce clear, engaging content online
• Confidence working independently, without a large marketing team around you
• Working knowledge of basic design and website tools
• Experience managing external agencies or suppliers, and getting good work out of them
• Photography/video basics
• Line management experience, as the role is likely to pick up a junior hire
• A full UK driving licence, as the role will involve occasional travel to visit sites