Marketing Manager

Responsibilities

• Shaping and delivering integrated marketing campaigns that build our reputation, increase awareness of our services and support patient referrals and organisational growth.
• Working closely with senior leaders, clinicians and operational teams, you'll translate complex clinical information into engaging, accessible content that resonates with a range of audiences, from healthcare professionals and commissioners to patients and families.
• Take ownership of marketing activity across digital, social media, paid advertising, website, content, PR and events, using insight and analytics to continually improve performance.
• Help shape our future digital marketing strategy, exploring emerging technologies, AI-powered search and new ways to ensure our specialist expertise reaches the right audiences.

Requirements

• Significant marketing experience, with a proven track record of delivering successful campaigns.
• Strong digital marketing expertise across multiple channels, including SEO, paid media, social media and website management.
• Experience developing and delivering integrated marketing campaigns for B2B and/or B2C audiences.
• An analytical mindset, with the ability to turn insights and performance data into meaningful improvements.
• Excellent communication and stakeholder management skills, with the confidence to work alongside senior leaders and subject-matter experts.
• Strong creative judgement, project management skills and a proactive, collaborative approach.
• An understanding of emerging digital marketing trends, including AI-powered search and GEO/AEO.
• Experience in healthcare, the NHS, life sciences or another specialist sector would be an advantage.

Benefits

• Generous Annual Leave entitlement
• Free counselling and therapy sessions and other mental wellbeing support through our partner CIC Wellbeing
• Get involved in our free on-site wellbeing programs, including weekly yoga, and monthly pottery club (we are the UK’s only hospital with its own kiln)!
• Draw down a percentage of your monthly wages a few weeks early to help with unexpected costs.
• Financial support services such as low-interest loans and help with savings accounts through our partnership with London Capital Credit Union.
• Join our wellbeing networks to connect with people in our hospital; we have a Pride network, Women’s network, and our Race Equality network. We also have heritage events to celebrate the diversity of our workforce – most recently we had a South East Asian celebration.
• Free on-site parking (rare in London!)
• More benefits: Cycle2Work scheme, tech purchase support scheme, Blue Light Card discounts, and more.