Own multi-channel recruitment, learner growth and employer marketing with data-driven segmentation to drive enrolments and commercial growth.

• Responsibilities: Leading integrated, multi-channel marketing campaigns to support student recruitment, commercial training and income-generating activity
• Responsibilities: Driving learner recruitment across the full lifecycle – from awareness through to enrolment
• Responsibilities: Developing and delivering employer-focused (B2B) marketing campaigns to support commercial growth
• Responsibilities: Using data, insight and audience segmentation to inform targeted, effective marketing activity
• Responsibilities: Overseeing digital channels, content and CRM-driven campaigns, ensuring a strong online presence
• Responsibilities: Monitoring performance against KPIs and delivering clear reporting and continuous improvement
• Responsibilities: Providing leadership and direction to marketing staff or project teams
• Responsibilities: Acting as a trusted marketing adviser to internal stakeholders across the College

• Requirements: A degree in Marketing, Communications, Business or equivalent experience
• Requirements: Significant experience in a marketing role focused on recruitment, growth or income generation
• Requirements: Proven expertise in digital and multi-channel marketing, including analytics and campaign optimisation
• Requirements: Strong commercial awareness and the ability to translate insight into results
• Requirements: Experience of both consumer (B2C) and employer (B2B) marketing
• Requirements: Excellent communication, planning and stakeholder management skills
• Requirements: Experience leading projects or managing teams

• Preferred: Experience within the education, public sector or skills environment would be advantageous.

• Benefits: Access to a generous Local Government Pension Scheme.
• Benefits: Hybrid working (dependent and the needs of the service).
• Benefits: Annual Leave – 33 days per annum plus 12 set public holidays.
• Benefits: Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future.
• Benefits: Cycle to Work Scheme.
• Benefits: Mileage Allowance – reclaimable for travel on College Business
• Benefits: Employee Assistance Programme –– a 24-hour service that supports your health and wellbeing.
• Benefits: Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements.
• Benefits: Sick Pay – Enhanced entitlement above the national average.
• Benefits: Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities.