Responsibilities

• Develop and execute the company’s B2B marketing strategy aligned to business growth objectives
• Plan and deliver integrated marketing campaigns across email, digital advertising, social media, webinars, events, PR, and thought leadership
• Drive inbound lead generation and nurture campaigns to support sales pipeline growth and customer acquisition
• Work closely with sales and business development teams to align marketing activity with revenue targets and conversion objectives
• Manage and optimise CRM-driven marketing campaigns and customer journeys using data-led insights
• Monitor campaign performance, analyse KPIs and ROI, and provide regular reporting to senior leadership
• Collaborate with Sage and other strategic technology vendors on joint marketing initiatives and partner campaigns
• Support website development, SEO, paid search activity, and digital performance optimisation working with the wider Central Marketing Team
• Develop customer case studies, technical content, sales collateral, and thought leadership materials
• Stay informed on market trends, competitor activity, and developments within the business technology and digital transformation sector

Requirements

• Minimum 5 years’ experience in a B2B marketing management role
• Proven success delivering measurable lead generation campaigns within technology, SaaS, ERP, IT services, or professional services sectors
• Appreciation of digital marketing expertise across email, social media, SEO, PPC, content marketing, and marketing automation (this is managed by Central Marketing)
• Experience using CRM and campaign management platforms such as Salesforce, HubSpot, or similar
• Excellent communication and stakeholder management skills, including engagement with senior leadership teams
• Strong analytical mindset with the ability to interpret campaign data and optimise performance
• Highly organised, proactive, and capable of managing multiple projects in a fast-paced environment
• Commercially aware with a strong understanding of sales and marketing alignment

Preferred

• Experience working with Sage products or within a Sage reseller/channel partner environment
• Understanding of vendor-led and channel marketing programmes
• Experience marketing ERP, finance systems, cloud software, managed IT, or digital transformation solutions
• Experience managing webinars, customer events, and partner-led campaigns

Benefits

• Hybrid and flexible working environment
• Opportunity to shape and lead marketing strategy within a growing technology business
• Career progression opportunities as the company expands
• Collaborative and entrepreneurial culture