Marketing Manager

London, UK (Hybrid)

$58K/yr - $67K/yr (Est.)Mid LevelFull time

Posted 12 days ago

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Job Summary

Own NXT LVL and Quit To Grow marketing and community-building, spanning Substack, social, CRM, events, and paid media; lead content strategy, audience growth, and engagement initiatives with a strong emphasis on newsletters, events, and partnerships.

  • Lead content and editorial strategy across Substack and social channels
  • Own CRM/email campaigns and audience segmentation to drive engagement and growth
  • Coordinate events, partnerships, and paid media to build community and brand reach

Job Description

Responsibilities

  • Substack content management Oversee the editorial calendar and publishing schedule. Proactive ideas for content, trending/reactive topics. Work with the contributors to develop article topics and curate expert insights. Manage and generate growth through these relationships and collaborations. Review what’s working for the community and what they want more of. Knowledge of building the audience both organically and through paid subscribers through owned, earned and paid. Skills required : Copywriting, editorial management
  • Social Media Management Oversee the organic freelance support for social ensuring there’s clear alignment to the brand values, design and TOV. Manage and grow our presence on LinkedIn, Instagram, and TikTok. Lead on the paid media for the business, driving results and growth. Note Social Channels : Would need to be comfortable representing the business and being on socials, as well as contributors and guests. Note Paid: We have support but we would want to upskill in-house/ not agent.
  • CRM: Own CRM and email campaigns across NXT LVL, using audience data to drive engagement, retention and growth. Build and manage email send outs, audience segmentation and customer journeys for event marketing. Develop and execute email campaigns to increase readership, event attendance and paid subscriptions (across HubSpot & Substack currently). Analyse email performance and optimise open rates, click-through rates and conversions. Maintain CRM hygiene and ensure audience data is accurately captured and utilised (forms, landing pages, audience sharing) and remains GDPR compliant. Skills required: CRM/email campaigns
  • Event Coordination Plan and execute events, including liaising with speakers, sponsors, photographers, and videographers. For large events, there’s freelance support to deliver but you’re the project lead. Propose fresh ideas to engage attendees and expand the NXT LVL community. Manage all of the SOPs for the events. Skills required : Project Management
  • Audience growth & analytics: Track key performance metrics (e.g., subscribers, readers, social followers). Regularly assess content effectiveness and propose data-driven strategies to expand reach. Provide reports and recommendations to continuously refine content and growth initiatives.
  • QUIT TO GROW (20% time allocation): 1. Social Media Management Own the organic social strategy across LinkedIn, Instagram and TikTok. Plan content with a calendar that builds awareness, drives community engagement and supports product launches. Manage freelance creative support where required, ensuring consistency across brand, tone of voice and design. Lead paid social campaigns to drive product sales, keynote enquiries and audience growth. Skills required: Project management/Social eye 2. CRM Own the email marketing strategy across product launches, campaigns and community communications. Build automated customer journeys including welcome flows, abandoned basket, post-purchase and re-engagement sequences (Squarespace). Create monthly (cadence TBC) newsletters that drive repeat purchases, community engagement and keynote enquiries. Monitor performance and continually optimise conversion and retention opportunities. 3. Marketing & Growth: Own the day-to-day marketing calendar to drive product sales and customer acquisition. Develop gifting, influencer and creator seeding strategies to increase awareness and advocacy with support from the wider team. Identify new partnerships, campaigns and content opportunities to grow the brand. Support ongoing product strategy, fulfilment, ops and customer service and ensure customer experience remains high. Skills required: Marketing project management 4. Keynote booking / PR: Support the promotion of Sedge's keynote speaking and thought leadership with wider team. Identify PR, podcast and speaking opportunities to increase visibility for Quit To Grow. Manage keynote enquiries, supporting the creation of materials and marketing assets with wider team. Develop campaigns that position Quit To Grow as a platform, not just a product. What We’re Looking For: Self-Starter & team player: A motivated, proactive individual who can work independently while collaborating closely with a team. Design proficiency: Familiarity with Canva (or similar design tools) to produce engaging visual assets. Social media savvy: Proven track record of growing online communities and managing multiple platforms effectively. Be excellent: Attention to detail, ability to juggle multiple projects, and strong time-management skills. Creative mindset: Constantly on the lookout for new ideas, trends, and opportunities to amplify content. Passion for the creative industry: Genuine interest in helping creators and creative professionals thrive. If you’re excited about shaping our content strategy, building an engaged community, and helping creatives reach new heights, we’d love to hear from you.

Requirements

  • Creative, self-driven individual to lead NXT LVL’s and QTG’s marketing strategy and community-building efforts across Substack, LinkedIn, TikTok, and Instagram, as well as IRL experiences.
  • Ability to manage projects, experience in CRM, paid media and the ability to craft content around our tone of voice.
  • Skills required: Copywriting, editorial management
  • Skills required: CRM/email campaigns
  • Skills required: Project Management
  • Skills required: Social media management
  • Self-Starter & team player: A motivated, proactive individual who can work independently while collaborating closely with a team.

Preferred

  • Design proficiency: Familiarity with Canva (or similar design tools) to produce engaging visual assets.
NXT LVL logo

NXT LVL

Up and down the career ladder we’re all feeling the same: isolated and undervalued. NXT LVL exists because marketers are done with surface-level content, spaces that don’t match the pace of the industry and “communities” that feel more performative than supportive. The old career ladder is a health hazard. NXT LVL is the upgrade.We’re giving marketers the skills, support and connections they crave to level up their career. Candid advice, current industry insights and a network of people just as hungry for success as them. No gatekeeping. No corporate BS. Powered by people who give a damn and have lived experience, we’re a community that cares and works together to break and reshape the industry to work for us.It’s professional development without the fluff: relevant, honest and built for the realities of modern marketing.Giving you the community, knowledge and guts to take what’s yours: a career as big as your ambitions.SUBSCRIBE ON SUBSTACK: https://nxtlvl.substack.com/ATTEND OUR EVENTS AND WORKSHOPS: https://www.eventbrite.co.uk/o/nxt-lvl-107317312191

London, England, GBR
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
167.2M
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
18.5%
Direct
48.8%
Referral
6.2%
Social
13.2%
Paid
0.7%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
1