Responsibilities

• Develop and execute integrated brand marketing plans to maximize market share, business performance, and patient impact throughout the product lifecycle.
• Provide timely, high-quality marketing insights from the local market and translate them into effective tactical plans and projects.
• Drive the long-term success of the product portfolio in alignment with strategic business objectives.
• Identify and prioritize target customer segments and establish effective customer engagement strategies.
• Analyze market dynamics, customer needs, competitive positioning, and product performance to optimize brand strategy.
• Generate actionable insights through the assessment of medical, commercial, and customer data.
• Design and implement promotional strategies, multichannel marketing campaigns, and customer engagement initiatives in compliance with company policies and industry regulations.
• Develop and manage annual marketing plans, cycle plans, forecasts, and sales projections to support sustainable growth.
• Lead the successful launch and adoption of new products and indications across the assigned portfolio.
• Organize and execute customer-facing events, educational initiatives, and promotional activities that enhance brand awareness and market penetration.

Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, or a related field.
• Significant experience in pharmaceutical, healthcare, biotechnology, or related industries.
• Proven experience in brand management, product marketing, or commercial leadership roles.
• Strong understanding of market analysis, customer segmentation, forecasting, and lifecycle management.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical capabilities with the ability to translate insights into business actions.
• Experience managing budgets and marketing investments.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence and collaborate effectively within cross-functional teams.
• Fluent in English.

Preferred

• Advanced degree (MBA, MSc, PharmD, or equivalent).
• Experience launching new products or managing mature brands within a competitive market.
• Knowledge of omnichannel engagement and digital marketing approaches.
• Experience working in a matrixed multinational organization.

Benefits

• In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.
• The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.
• In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
• You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.
• Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.