Responsibilities

• The Marketing Manager will be responsible for developing and executing the annual marketing strategy and tactical plan, ensuring alignment with the company's revenue and sales targets. Key responsibilities include generating sales leads through various channels such as email campaigns, LinkedIn outreach, CRM automation, and digital marketing initiatives. Managing HubSpot CRM to streamline workflows, reporting, and lead tracking is a core aspect of the role. The candidate will oversee paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads, continuously optimizing for performance. Additional duties involve maintaining and enhancing the company's website, SEO efforts, and content marketing through WordPress. Managing social media presence and engagement to build brand awareness is vital. The role also includes coordinating external agencies and freelancers for design, photography, video production, and marketing materials. Planning and executing trade shows and events from inception to completion will be part of the responsibilities. Producing and managing marketing collateral such as brochures, catalogs, case studies, and newsletters is essential to support product launches and new business initiatives. Tracking KPIs and ROI, preparing reports for the Managing Director, and managing the marketing budget are critical functions. The candidate may also supervise future marketing staff, fostering a collaborative environment focused on achieving strategic objectives.

Requirements

• The ideal candidate will possess proven experience in B2B lead generation, with a strong background in digital marketing and CRM management. A marketing degree or CIM qualification is preferred, along with sector-specific experience in B2B environments. Proficiency in HubSpot CRM, including workflow automation, sequences, pipeline reporting, and contact management, is essential. The candidate should have hands-on experience with Google Ads, Bing Ads, and LinkedIn Ads, including campaign setup, optimization, and budget management. Familiarity with WordPress for content management and website administration is required. A strong understanding of Google Analytics 4, social media scheduling tools such as Hootsuite, and LinkedIn organic and paid management is also necessary. Excellent communication skills and the ability to manage external agencies and freelancers effectively are critical. Additionally, experience managing marketing budgets and producing detailed management reports will be advantageous.

Preferred

• experience managing marketing budgets and producing detailed management reports will be advantageous.

Benefits

• The successful candidate will receive a competitive salary of 50,000 basic, along with a profit-related bonus, providing additional earning potential based on performance. The role offers standard working hours from 7.30 am to 4.30 pm, with a 30-minute lunch break. Please note that this is an office-based role, requiring presence at our Colchester location. The company is committed to supporting professional development and offers a dynamic work environment where innovative ideas are encouraged. Additional benefits may include opportunities for career advancement, training programs, and a supportive team culture designed to foster personal and professional growth.