Responsibilities

• Be the main point of contact between the global team and UK sales team, ensuring UK market requirements stay front and centre when in development and challenging the global teams where appropriate.
• Develop an annual plan in collaboration with sales that addresses key issues and builds KPIs for growth.
• Keep consumer insight at the heart of brand strategy while applying a commercial lens.
• Continually analyze portfolio performance and keep the brand proposition ahead of the competition, ensuring the optimum range on shelf in channel, including formats and sub ranges.
• Execute EPD and NPD with excellence, from sell-ins to activating on social and with influencers, driving visibility and talkability to drive penetration and conversion.
• Work with the global team on the optimum execution of our digital first strategy (paid media) and in-store activation with clear evaluation and recommendations to improve the plan.
• Manage our digital and social brand presence delivering relevancy and meaningfulness to consumers.
• Define and build a community that is executed with excellence locally, whether via events, partnerships, or collaborations.
• Manage the marketing budget and reporting to ensure the team spends efficiently.

Requirements

• Right-To-Work within the UK (without sponsorship)
• Minimum Education to Bachelors Degree level
• Be commercially savvy, know what good looks like and instill best practice in everything that we do
• Experience owning and delivering brand growth within competitive FMCG or consumer markets
• Enjoy autonomy and accountability for building the brand
• Passion for brands, consumer trends, food and healthy lifestyles
• Attention to detail, delivering best in class presentations and communication on the brand, internally and externally
• Understanding of the retailer landscape
• A positive can-do attitude that seeks out solutions and looks at how to do things differently
• Experience collaborating with a Global team on brand projects to ensure consistency and effective brand building activities across markets
• Excellent strategic thinker with desire to create an impact
• Ability to influence stakeholders with confidence
• Strong understanding of media planning ATL/BTL and management of agencies to ensure strength in the communication plan
• Enjoys collaboration and relationship building across departments and with agencies; proactive team player who contributes to a strong, collaborative culture
• To be degree educated with a minimum of 6 years’ relevant marketing experience

Preferred

• Ideally, you will be a nākd. fan, with a genuine passion for food, healthy lifestyles and consumer trends
• Experience collaborating with a Global team on brand projects to ensure consistency and effective brand building activities across markets

Benefits

• delicious branded snacks every day!
• Grasp the opportunity to join an ambitious and driven team with a mix of talents!
• on top of that, culture where passion, team spirit and open dialogue are our main drivers.