Marketing Manager

Birmingham, UK (Hybrid)

Salary Not AvailableMid Level2+ years expPermanent

Posted 5 weeks ago

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Job Summary

Own the healthcare marketing engine with data-driven KPI ownership, balancing digital channels, content, and brand talk to drive patient engagement and lead generation.

  • Marketing Strategy & Digital Ops: Own multi-channel plans (SEO, social, email) and brand comms to hit growth metrics.
  • Events & Engagement: Lead community and patient events to raise awareness and funnel leads.
  • Analytics & ROI: Tie campaigns to KPIs, produce actionable insights, and optimize budget-ready performance.

Job Description

Responsibilities

  • Create and implement marketing strategies aligned with business goals
  • Oversee digital marketing, including SEO, social media, and email campaigns
  • Manage brand communication and develop compelling content
  • Drive patient engagement through community events and outreach programs
  • Lead advertising campaigns while managing budgets efficiently
  • Track KPIs and use data analytics to optimise marketing performance
  • Planning and delivering patient events that support brand awareness and lead generation
  • Producing regular performance reports and recommendations to improve campaign ROI

Requirements

  • A proven track record in healthcare marketing (private sector experience preferred)
  • Expertise in SEO, PPC, social media, and digital marketing strategies
  • Strong leadership, communication, and project management skills
  • A data-driven mindset with experience in analytics tools
  • Knowledge of healthcare regulations and ethical marketing practices

Benefits

  • Enhanced Company Sick Pay
  • Generous Annual Leave
  • Birthday day off!
  • Employee discount
  • Sick pay
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Midland Health

Midland Health specializes in implementing comprehensive, customized Corporate Wellness Programs and Initiatives. We offer COVID-19 RT PCR lab testing for travel with fast results, on-site group COVID vaccinations and testing. Midland Health can also provide on-site biometric and health testing, HRAs (Health Risk Appraisals), health coaching, flu shots clinics (National Flu Shot Provider), disease management and reports through yearly comparative data analysis.Midland can become an extension of your services by working directly with companies, consultants, hospitals and insurance brokers. We assist their employees and clients by saving on health care related costs through on-site services and wellness programs. We provide services throughout the country so that all customer employees, regardless of location, have an opportunity for optimum health and improved quality of life with positive financial benefits. Our team of experienced medical professionals ensures a quick, comfortable screening experience through either venipuncture or finger stick methods. Midland's new web-based metrics tool for data collection can be utilized for improved accuracy and data collection speed at screenings. We are available 24 hours a day, 7 days a week. Screening services are provided at your location, at a certified testing lab or at the home of your remote employee. A free consultation determines the ideal program for your corporate culture. We make the recommendations; you make the choices. With over 16 years of experience and extensive knowledge in preventive health, we've helped put wellness in the workplace.PARTNERING FOR HEALTHIER BUSINESSESMidland Health On Site Everywhere - Get your quote today! 800-898-8211info@midlandhealth.com www.midlandhealth.comflushotsforyou.com

Founded in 2001
Brookfield, Wisconsin, USA
62 employees

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Current headcount: ~62

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