Responsibilities

• Marketing Strategy & Growth - Support and shape the wider marketing strategy in line with business objectives
• Conduct market analysis and competitor research to identify opportunities for growth
• Develop marketing plans with clear objectives, target audiences and measurable outcomes
• Drive both B2C and B2B lead generation strategies across multiple channels
• Performance Marketing - Own and optimise paid social and search campaigns across Meta and Google Ads
• Build and improve high-performing acquisition funnels to generate qualified leads
• Test creatives, audiences and messaging to continuously improve performance and lower CPA
• Monitor campaign effectiveness and identify opportunities for optimisation
• Brand, Content & Social - Lead social media strategy across Instagram, Pinterest, LinkedIn and other relevant platforms
• Create engaging content in-house, including photography and short-form videos
• Organise and lead professional shoots when required
• Work closely with the in-house designer to develop compelling marketing materials
• Write copy across digital, print and brand touchpoints, including website content, brochures, press features and campaigns, ensuring consistency with brand tone and voice.
• Email Marketing & CRM - Lead the planning and execution of email marketing campaigns across customer acquisition, retention and lead nurturing
• Develop campaign concepts, content plans and copy, working closely with the in-house designer to bring campaigns to life
• Manage the email calendar and ensure all communications are aligned with wider brand and commercial objectives
• Monitor and optimise campaign performance through testing, reporting and audience insights to improve engagement, conversion and retention
• Identify opportunities for automation, segmentation and customer journey improvements
• Marketing Operations & Performance - Track and analyse marketing performance against KPIs, producing monthly reports and carrying out ongoing analysis to identify opportunities for optimisation and growth.
• Manage marketing budgets effectively, ensuring spend is tracked, resources are allocated appropriately across channels, and annual marketing plans and budgets support growth targets and priorities.

Requirements

• Proven experience in a broad marketing role, ideally within a creative, design-led or product-based business
• Comfortable managing both strategy and execution
• Strong understanding of performance marketing, particularly Meta and Google Ads
• Excellent copywriting and communication skills
• Highly organised, proactive and able to manage multiple projects simultaneously
• Confident creating content and directing shoots
• Commercially aware with a strong analytical mindset
• Someone who thrives in a small team environment and enjoys taking ownership

Benefits

• Personal pension contributions to help you plan for the future.
• Free onsite parking for convenience. (workshop days only)
• A profit share scheme to reflect the value you bring to our team.
• 28 days of paid holiday per annum, inclusive of bank holidays.