Responsibilities

• Developing and implementing an omni-channel marketing strategy, covering digital, social media, email, PR, outreach & events.
• Craft compelling content with passion and authenticity to drive our brand messaging and help Guests, Owners & Staff be inspired by our business.
• Conduct market research, analyse industry trends, benchmark our performance and understand our placement against competitors.
• Understand and grow our audience, develop new audiences and ensure our campaigns reach and engage these audiences at the optimum moment.
• Ensuring consistent, high-quality communication across all touchpoints. Share our ethos and passion for what we do.
• Continually measure and make iterative changes to our marketing channels to improve performance across the entire marketing mix.
• Analyse our data to optimise our websites and channels. A/B test, Iterate and experiment with the UX through our journey to increase conversion and engagement.
• Enhance our brand positioning and visibility across the UK market ensuring alignment with business goals and organisational processes. Oversee outreach campaigns to find affiliates and partner brands who we align with.
• Collaborate with designers, developers, photographers & stakeholders to maintain, develop and raise our company profile.
• Manage your own budget, inspire your own team and lead the company’s marketing operation as the key decision maker.

Requirements

• Three or more years’ experience in a Marketing Manager or similar role, ideally within the Travel, Hospitality, or Property sectors.
• Education to a minimum of a bachelor’s degree.
• Strong understanding of Digital Marketing channels and analytics tools.
• Excellent copywriting and communication skills.
• Branding experience would be an advantage
• Creativity, with a passion for storytelling and creating inspiring campaigns.
• Analytical mindset with the ability to interpret data and optimise performance.
• A proactive, hands-on approach with strong project management skills.
• Experience managing budgets and external suppliers.
• A passion for UK travel and a good understanding of the holiday letting market would be a real advantage.
• Strong leadership skills and ability to make bold decisions.
• Comfortable engaging multi discipline teams across to deliver change.
• Excellent phone manner and confidence asserting the company strategy or performance to stakeholders, press, or property owners.
• Full UK Driving Licence.

Benefits

• Competitive annual salary of £38,000-£40,000
• Company performance related bonus, approximately £4,000 per annum
• 33 days holiday, including bank holidays, plus a day off for your birthday
• Work mobile phone and laptop
• Company pension and life insurance
• 3 paid volunteering days per year
• Employee assistance programme
• Discounts on holidays within our group portfolio
• Additional leave
• Company events