Responsibilities

• Find the channels that work
• Run cheap, fast tests across direct channels such as paid search, paid social, organic, and direct response. Prioritise those that work and kill the ones that don't, based on evidence.
• Own the budget and the allocation decisions. You'll start small on purpose: we'd rather learn which channel works than spend heavily on one that doesn't.
• Write and test the copy yourself, from ads to landing pages, and iterate on what real business owners actually respond to.
• Test offline as well as digital. Mail and email direct to business owners are two of the few ways to reach someone who isn't actively searching for a way out, and nobody has tested either properly for us yet.
• Earn coverage in the trade press. We have real deals to talk about now, and working with iwoca's comms team you should be able to turn them into a steady source of inbound interest.
• Prove the unit economics
• Establish what it actually costs us to acquire a seller mandate through each channel. We have an assumption in our financial model and nobody has yet tested it — replacing it with a real number is one of the most valuable things you can do in your first six months.
• Define how we value a lead before it becomes a deal. Our conversion event is months away from first contact and worth a lot when it lands, so you'll need a sensible proxy to steer spend against.
• Build the measurement first

Requirements

• Around 4+ years in acquisition, growth or generalist marketing, ideally in a startup, scale-up or new venture where you had to work out what to do rather than execute someone else's plan.
• M&A, marketplace or two-sided experience, especially where supply rather than demand was the constraint.
• Comfortable with a long, low-frequency, high-value conversion. Selling a business is nothing like taking out a loan: the cycle runs for months, volumes are low, and you'll have to make decisions on thin and noisy data without waiting for statistical comfort.
• Numerate and data-literate. You build the measurement before the campaign, you can read a funnel, and you're happy owning the numbers you report.
• Genuinely hands-on. There's no team and no agency to hide behind: you'll write the copy, brief the page, set up the tracking and pull the reporting yourself.
• Experience driving applications or sign-ups into a live product journey, and comfortable working with product and engineering on the conversion steps you don't own yourself.
• A commercial thinker with a bias for action, comfortable navigating ambiguity in an early-stage venture.

Preferred

• Experience marketing to owner-managers of established SMEs, particularly around retirement, succession or exit.
• You've personally owned a paid channel with a real budget, and you've killed one that wasn't working. We care as much about the second part as the first.
• Regulated or financial services marketing experience.
• Offline direct response experience, particularly direct mail.
• Hands-on with HubSpot, GA4 or similar, and comfortable with SQL or a BI tool like Looker.

Benefits

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days' holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.