Responsibilities

• Develop, manage and execute detailed multi-channel marketing campaigns for FESPA launch products to support business objectives within required timelines
• Construct and manage the respective product marketing budgets
• To be the lead marketer across multiple events, managing end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking
• Liaise with external agents, overseeing the quality of their work to ensure ROI targets are achieved, reporting accordingly via agreed KPI’s
• Advise internal colleagues of the most appropriate target audience and marketing mix for their initiatives supporting them to achieve their desired outcome
• Copy-writing of materials, approval and proof-reading of outward communications ensuring key messages are targeted and consistent, and sit within brand guidelines
• Understand our industry and create compelling marketing messages and value propositions for each target audience to effectively drive registrations and attendance
• Produce and report on analytical insights and attribution for on and offline marketing. Monitoring and optimising campaign performance of all marketing channels, inclusive of ROI, in real-time and post event
• Responsible for following company policies, procedures and for seeking to drive continual improvement in sustainability performance where possible
• Engagement with ISO 20121 to satisfy the requirements of ISO 20121 Clauses 7.2 Competence and 7.3 Awareness

Requirements

• Proven experience in B2B marketing, ideally with a focus on product launches at exhibitions or large-scale events.
• Demonstrated project management skills with the ability to handle multiple campaigns simultaneously while adhering to tight deadlines.
• Excellent communication skills in English, both written and verbal, to effectively liaise with internal teams and external partners.
• Proficiency in Microsoft Office Suite
• Strong experience delivering multi-channel campaigns using website platforms, email marketing and CRM systems.

Benefits

• 35-hour working week
• Hybrid working
• 33 days’ holiday, including bank holidays
• Private medical insurance
• Employer pension contribution
• Bonus scheme
• Personal development allowance
• Company events
• International travel
• On-site parking