Responsibilities

• Lead Generation & Customer Retention - Develop and deliver innovative marketing initiatives to generate high-quality sales and aftersales enquiries. - Create customer retention strategies that enhance loyalty and strengthen long-term relationships with existing clients. - Support VIP customer acquisition and ownership events to drive engagement and brand affinity. Brand & Manufacturer Partnership - Act as the key day-to-day marketing contact for Lamborghini and Bentley manufacturer partners. - Understand the individual requirements, customer profiles and commercial priorities of each brand, adapting marketing activity accordingly. - Ensure all marketing activity adheres to OEM guidelines and brand standards. - Build strong relationships with manufacturer representatives and maximise available marketing support and funding opportunities. Marketing Strategy & Campaign Delivery - Working with the Head of Marketing, create and manage annual and quarterly marketing plans for both brands, responding appropriately to changing business needs, stock requirements, product priorities and market conditions. - Develop and deliver targeted multi-channel campaigns across digital, social media, CRM, events and traditional marketing channels. - Take ownership of campaigns from concept and briefing through to implementation, optimisation and post-campaign analysis. - Monitor luxury automotive market trends, competitor activity and customer behaviour to inform marketing strategy and campaign decisions. - Work closely with compliance teams to ensure all communications meet FCA, ASA and manufacturer requirements. Digital Marketing & Campaign Optimisation - Demonstrate a strong understanding of digital campaign delivery, including campaign tagging, tracking, measurement and reporting. - Monitor campaign performance throughout the campaign lifecycle, using data and insight to optimise activity and improve results. - Adjust campaigns, audiences, messaging, channel mix and investment in response to performance, market conditions and changing business requirements. - Work effectively with internal digital specialists and agency partners across paid search, paid social, display, CRM and other performance channels. - Ensure appropriate tracking and measurement is in place to demonstrate campaign effectiveness, enquiry generation and ROI. Budget Management - Manage annual and quarterly marketing budgets across both brands in conjunction with the Head of Marketing. - Effectively allocate investment across channels, campaigns and products according to business priorities and anticipated return. - Monitor spend and performance throughout the year, proactively recommending and implementing budget reallocations between channels or campaigns where required to maximise results. - Maintain clear oversight of committed and actual spend, manufacture funding and campaign performance. - Demonstrate strong commercial judgement when balancing brand-building activity with lead generation and short-term business requirements. Events & Customer Experience - Plan and deliver exclusive customer events, vehicle launches, driving experiences and networking opportunities. - Collaborate with dealership teams to deliver exceptional customer experiences that reflect the prestige of both brands. - Support local sponsorship and partnership opportunities that align with brand positioning. Collaboration & Stakeholder Management - Brief campaigns clearly and effectively to internal marketing teams and external agencies. - Work closely with dealership management, sales teams, operational colleagues and manufacturer partners to understand business requirements and ensure successful campaign execution. - Build strong intercompany relationships across Marketing, Sales, Operations and the wider business. - Influence key stakeholders and provide marketing expertise and recommendations to support commercial objectives. Performance & Reporting - Establish clear KPIs to measure campaign effectiveness and return on investment. - Analyse campaign performance, lead generation, customer behaviour and channel effectiveness, providing recommendations for continuous improvement. - Provide regular reporting and performance updates to the Head of Marketing, internal stakeholders and manufacturer partners. - Use campaign insight and previous results to inform future marketing plans, budget allocation and channel strategy.
• about_company

Requirements

• Proven marketing experience within a fast-paced, commercially focused environment.
• Experience working across multiple brands, products or business areas, with the ability to understand differing commercial requirements and adapt marketing activity appropriately.
• Demonstrable experience developing, managing and delivering successful multi-channel marketing campaigns from concept through to execution and measurement.
• Strong digital marketing experience, including campaign tagging, tracking, monitoring, reporting and optimisation.
• Ability to interpret campaign data and make proactive adjustments to targeting, messaging, channel mix and investment based on performance, market conditions and business requirements.
• Clear experience of managing annual and quarterly marketing budgets, including planning, forecasting, monitoring spend and allocating investment across brands, products and channels.
• Experience of performance-managing marketing investment across different channels, reallocating budget where appropriate to improve effectiveness and return on investment.
• Strong understanding of digital marketing, CRM and customer journey management.
• Strong analytical skills with experience tracking campaign performance, lead generation and ROI.
• Excellent communication and stakeholder management skills, with the ability to work effectively across Marketing, Sales, Operations and the wider business.

Preferred

• Automotive, luxury retail or premium brand experience would be advantageous.

Benefits

• Core Benefits
• - Competitive salaries with structured pay scales and progression as you grow within the business - Generous annual leave that increases with your length of service - Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave - Access to Techscheme for discounted technology purchases with flexible payments Health & Wellbeing - Eyecare vouchers to help cover vision care needs - Smart Health – 24/7 access to GP services to support your mental and physical wellbeing - Dental insurance for everyday dental care and unexpected treatments - Optional critical illness cover for peace of mind during life\'s most challenging moments Financial Wellbeing - MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app - Free will writing services to help plan for the future - Flexible life assurance options and partner life assurance for added protection Leisure & Lifestyle - Discounted gym memberships to support an active lifestyle - Travel insurance to help you explore with confidence - Access to home and technology vouchers - bYond card and a wide range of exclusive retail and lifestyle discounts