Own end-to-end integrated marketing for trade shows and events, driving audience growth, campaign execution across events, media and digital products, and aligning to revenue targets.

• Responsibilities: Develop and deliver annual marketing plans aligned to audience, commercial and revenue targets.
• Responsibilities: Use market insight, audience analysis and competitor intelligence to identify growth opportunities.
• Responsibilities: Contribute to wider business planning and strategic development of both brands.
• Responsibilities: Own the planning, execution and optimisation of all marketing campaigns across events, media and digital products.
• Responsibilities: Deliver campaigns to drive event registrations, newsletter subscriptions, audience engagement and commercial enquiries.

• Responsibilities: Ensure campaigns are continuously evaluated and optimised against agreed performance targets.
• Responsibilities: Develop marketing campaigns for new features, related launches and roadshows.
• Responsibilities: Build and maintain a comprehensive audience development strategy across exhibitors, visitors, subscribers and commercial stakeholders.
• Responsibilities: Develop audience segmentation and targeting strategies to improve campaign effectiveness.
• Responsibilities: Identify new audience acquisition opportunities through data, partnerships and market insight.

• Responsibilities: Manage and optimise HubSpot CRM, workflows, automation, segmentation and reporting.
• Responsibilities: Ensure database integrity, list hygiene and effective tagging in collaboration with data team.
• Responsibilities: Develop automated customer journeys to improve acquisition, engagement and retention.
• Responsibilities: Oversee the creation, testing and optimisation of high-performing email campaigns.

• Responsibilities: Ensure messaging is targeted, benefits-led and conversion-focused.
• Responsibilities: Drive continuous improvement in engagement and conversion metrics.
• Responsibilities: Own the integrated marketing and content calendar across Executive Hire Show and Executive Hire News.
• Responsibilities: Work closely with editorial to maximise content reach, audience engagement and subscription growth.

• Responsibilities: Produce marketing copy and campaign assets across email, web, social media and event channels.
• Responsibilities: Ensure consistent brand positioning and messaging across all activity.