Marketing Manager for a golf business

Ferndown, Bournemouth, Christchurch and Poole, UK (On-site)

£36K/yr – £42K/yrMid LevelFull time

Posted 10 hrs ago

Job Summary

Own and drive multi-channel golf group marketing initiatives, from strategy with the MD to hands-on execution across email, social, content, campaigns and brand across venues.

  • Lead planning and delivery of campaigns and content across channels.
  • Collaborate with Golf and Retail Ops to promote memberships, events, and offers.

Job Description

Responsibilities

  • Email marketing - planning, writing and delivering campaigns that customers actually want to open and act on.
  • Social media - owning our channels, developing the content plan and creating content worth following.
  • Paid social ad campaigns - somebody able to generate creative variants and put them live with basic targeting.
  • Content production - finding the stories, people, products and activities across our venues that we should be talking about.
  • Basic design - producing good-looking everyday marketing materials without needing to outsource every job.
  • Campaign management - taking ideas from “we should do this” through to launch, delivery and measuring the results.
  • Supporting Golf Operations - working alongside our Golf Operations Managers to promote memberships, events, competitions, coaching, visitor golf and other opportunities.
  • Supporting Retail Operations - helping our retail team promote products, offers, launches, events and other commercial opportunities.
  • Marketing planning - working directly with the MD and management team to decide where we should focus our marketing effort and budget.
  • Brand building - helping develop how our individual facilities and the wider Group are presented to customers.

Requirements

  • A self-starter.
  • Proactive.
  • A team player.
  • Commercially minded.
  • Practical.
  • Creative.
  • Comfortable getting stuck in.
  • And you need to know golf. This one really is mandatory.
  • You should know the language, understand the culture and have a feel for what makes golfers play, practise, buy, join and come back.

Benefits

  • Casual dress
  • Company pension
  • Employee discount
  • On-site parking

Salaries

Posted range

£36K/yr – £42K/yr

Taken straight from the job posting.

Marketing Manager for a golf business

Ferndown, Bournemouth, Christchurch and Poole, UK · On-site