Marketing Manager for a golf business
Ferndown, Bournemouth, Christchurch and Poole, UK (On-site)
£36K/yr – £42K/yrMid LevelFull time
Posted 10 hrs ago
Job Summary
Own and drive multi-channel golf group marketing initiatives, from strategy with the MD to hands-on execution across email, social, content, campaigns and brand across venues.
- Lead planning and delivery of campaigns and content across channels.
- Collaborate with Golf and Retail Ops to promote memberships, events, and offers.
Job Description
Responsibilities
- Email marketing - planning, writing and delivering campaigns that customers actually want to open and act on.
- Social media - owning our channels, developing the content plan and creating content worth following.
- Paid social ad campaigns - somebody able to generate creative variants and put them live with basic targeting.
- Content production - finding the stories, people, products and activities across our venues that we should be talking about.
- Basic design - producing good-looking everyday marketing materials without needing to outsource every job.
- Campaign management - taking ideas from “we should do this” through to launch, delivery and measuring the results.
- Supporting Golf Operations - working alongside our Golf Operations Managers to promote memberships, events, competitions, coaching, visitor golf and other opportunities.
- Supporting Retail Operations - helping our retail team promote products, offers, launches, events and other commercial opportunities.
- Marketing planning - working directly with the MD and management team to decide where we should focus our marketing effort and budget.
- Brand building - helping develop how our individual facilities and the wider Group are presented to customers.
Requirements
- A self-starter.
- Proactive.
- A team player.
- Commercially minded.
- Practical.
- Creative.
- Comfortable getting stuck in.
- And you need to know golf. This one really is mandatory.
- You should know the language, understand the culture and have a feel for what makes golfers play, practise, buy, join and come back.
Benefits
- Casual dress
- Company pension
- Employee discount
- On-site parking
Salaries
Posted range
£36K/yr – £42K/yr
Taken straight from the job posting.