Responsibilities

• Develop brand and campaign strategies in close partnership with the property team
• Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders
• Build compelling narratives around lifestyle, investment credentials, and placemaking
• Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations
• Write compelling copy for development launches, investor comms, and digital channels
• Brief and manage external agencies, designers, CGI studios, photographers, and videographers
• Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand
• Identify and tell compelling stories around placemaking, regeneration, and project progress
• Produce sales tools: presentations, investor packs, agent toolkits, and FAQs
• Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners

Requirements

• Strong content creation and copywriting skills
• Passion for video, social media, and brand storytelling
• Proven experience managing campaigns end-to-end
• Experience briefing and managing creative agencies and suppliers
• Strong organisation, project management, and stakeholder skills
• Commercially minded with excellent attention to detail

Preferred

• Background in property investment, proptech, real estate, or financial services
• Familiarity with HubSpot, Salesforce, or similar CRM platforms
• Experience briefing CGI studios and producing off-plan development assets
• Knowledge of UK residential property markets
• CIM qualification or equivalent