Marketing Manager - Gaming

Manchester, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own mobile marketing for Rezzil’s gaming portfolio, shaping end-to-end campaigns from acquisition through monetisation and collaborating with product, design, and growth to turn player insights into stronger retention and revenue.

  • Growth & UA Strategy: Plan launches, updates, events, and seasonal campaigns to boost installs and first-week engagement.
  • Lifecycle & Monetisation: Use player data to optimise retention, engagement and monetisation across iOS/Android and VR extensions.
  • Cross-Functional Collaboration: Align with product, creative, and development teams to define KPIs, assets, and go-to-market plans.

Job Description

  • Responsibilities: Manage marketing activity for Rezzil’s gaming products, with a special focus on mobile.
  • Responsibilities: Own the marketing strategy for our mobile sports game across iOS and Android.
  • Responsibilities: Support marketing activity for our wider gaming portfolio, including VR titles where required.
  • Responsibilities: Plan and deliver campaigns that drive installs, engagement, retention and revenue.
  • Responsibilities: Work with the Head of Marketing & Brand to define KPIs, campaign goals and reporting.
  • Responsibilities: Develop go-to-market plans for launches, updates, features, events and seasonal campaigns.
  • Responsibilities: Manage mobile gaming marketing activity across paid, organic, social, CRM, app stores and community channels.
  • Responsibilities: Work closely with creative, content and video teams to produce high-performing campaign assets.
  • Responsibilities: Support App Store Optimisation across iOS and Android, including listings, creative, messaging and testing.
  • Responsibilities: Use player data, campaign performance and market insight to identify opportunities to improve retention and monetisation.
  • Responsibilities: Collaborate with product and development teams to understand player behaviour, upcoming features and commercial goals.
  • Responsibilities: Track competitor activity, mobile gaming trends and sports gaming audiences.
  • Responsibilities: Use market intelligence tools to monitor app performance, category trends, competitor activity and audience opportunities.
  • Responsibilities: Brief and manage external agencies, freelancers or partners where required.
  • Responsibilities: Report clearly on performance, learnings and next steps.
Rezzil logo

Rezzil

The Rezzil platform is complementary to field work, using drills designed and tested by the world’s best players: Rezzil improves cognition, decision making and overall resilience.Rezzil drills are academically shown to identify a player’s strengths and areas to improve; with scores on accuracy under pressure, technical adaptability and our proprietary Rezzil Index you can quickly see how to step up to the next level.

Founded in 2017
Greater Manchester, England, GBR
39 employees (8 in marketing)

Traffic Signals

Monthly Visitors
15.2K
Traffic Source Mix
Search
46.2%
Direct
38.7%
Referral
6.7%
Social
7.3%
Paid
0.8%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
4 (10% of company)

Funding

Total Funding
$2.4M
Last Raise
$661.6K
Seed, 5 years ago

Funding History

  • Mar 2021
    Seed • $661.6K
  • Dec 2020
    Seed • $738.2K
  • Jul 2019
    Seed • $632.2K

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