Marketing Manager at First Intuition | London, UK

Marketing Manager

London, UK (Hybrid)

$51K/yr - $66K/yr (Est.)Mid LevelPermanent

Posted 3 months ago

Job Summary

Own online marketing for the online learning programs, coordinating multi-channel campaigns, strategic site improvements, stakeholder alignment, and performance storytelling to drive online learner enrolments and competitive advantage.

Campaign Ownership: Deliver integrated digital, events, outreach and partnership campaigns with brand consistency and budget discipline.
Strategic & Partnerships: Partner with stakeholders to shape the learner and client experience and drive GTM for Online offerings.
Data & Competitive Insight: Narrate marketing performance, monitor online qualifications and competitor activity to guide optimization.

Job Description

Campaign Deployment: You'll develop and deliver digital and multichannel campaigns, including adapting national campaigns for online learning audiences using market insight, competitor intelligence and sales needs to support online learner enrolments. You'll ensure brand consistency to ensure First Intuition's voice shines through, regardless of audience.
Strategic Planning: Working with priority stakeholders, you'll develop an improved and cohesive learner and client experience, really making our Online qualification environment shine. You'll also support the strategic development of the website to drive engagement with our Online Learning offering.
Stakeholder Partnering: You'll be a true business partner to the wider business when it comes to online marketing. You'll work with stakeholders at all levels to influence and advise on commercial planning, pipeline priorities and go to market activities.
Campaign Management: You'll deliver integrated campaigns across digital, events, outreach and partnerships, working closely with central teams to ensure execution quality, targeting and optimisation, all whilst ensuring budgets are managed to ensure effective investment.
Performance and Reporting: You'll be an expert at providing narrative and context to marketing data and be able to make sound recommendations based on the story the data tells. You'll also be responsible for monitoring competitor activity across online qualifications to ensure we can stay ahead of the curve.

First Intuition

We provide classroom and online courses for accountancy (AAT, ACCA, CIMA and ICAEW) and Leadership and Management qualifications. Our tutors, coaches and service teams provide great learning experiences from offices across our national network of study centres.

Founded in 2007

London, England, GBR

317 employees (18 in marketing)

www.firstintuition.co.uk