Responsibilities

• Plan and deliver a range of innovative, cross-channel marketing activities and campaigns in line with strategies and meet recruitment targets across all markets � including managing budgets, monitoring performance, and ongoing optimisation throughout the recruitment cycle.
• Work closely with colleagues across marketing, student recruitment, admissions, Colleges, the wider External Relations division, and across the institution to ensure a coordinated and unified approach to meeting student recruitment targets.
• The role requires flexibility, with a focus that may shift across key areas as well as across different products and audience groups, in response to strategic priorities.
• Market insight, strategy development and evaluation
• Conduct market analysis, provide market insight and strategic recommendations.
• Monitor and regularly evaluate performance against targets to inform campaign planning and drive innovation in student recruitment marketing.
• Content strategy and storytelling
• Lead the creation of high-quality, compelling content across all channels, adapting copy to a variety of products and audiences, ensuring appropriate tone of voice and branding aligns with the University’s Global Top 50 ambitions.
• Manage the development of marketing campaigns and collateral working with internal and external partners as required and oversee the management of student teams whose role is to produce authentic content, engage with prospective students and manage peer-to-peer platforms.
• Lead generation, conversion and retention

Requirements

• Educated to Degree level (or equivalent qualifications) plus relevant practical experience
• where no equivalent qualification is held significant practical relevant experience and expertise in a series of progressively more demanding roles will be required.
• Demonstrable multi-channel marketing and communications strategies and campaigns.
• Excellent communication skills, with demonstrable copywriting experience for breadth of audiences, ensuring accessibility for all.
• Demonstrable project management skills with experience managing complex campaigns.
• Experience in leading cross-channel digital campaigns (websites, CRM, social media).
• Experience using Customer Relationship Management (CRM) systems to develop clear strategies and communications; working knowledge of Microsoft Dynamics CRM is desirable.
• Proven experience in managing relationships with the ability to lead, influence, and collaborate across teams, and with agencies and external partners.
• Proven experience in line management, including responsibility for the performance, development, and wellbeing of direct reports.
• Creative problem solver with a proactive and resilient approach.

Preferred

• Substantial experience in marketing; within a large, complex organisation desirable.
• Working knowledge of Microsoft Dynamics CRM is desirable.

Benefits

• 40 days paid holiday a year
• one paid day a year for volunteering
• occupational sick pay
• pension scheme
• three high quality subsidised day nurseries